Earn trust before you earn the sale.
Brand storytelling and strategy for service-based businesses, authors, and founders who are tired of agency-speak, recycled templates, and content that sounds like everybody else. Boutique. Senior-led. Built to sound like you actually sound.
You’ve been burned by agencies — or stretched thin trying to do it yourself.
Boutique, senior-led, and deeply range-tested.
Thirteen-plus years across photography, journalism, public relations, and brand strategy — not three years of marketing tips repackaged into a services page.
Industries I’ve built for: medical practices, restaurants and hospitality, service-based businesses, and PR firms. The operating reality of each one is different — what unites them is a founder who needed their brand to sound like them, not like their competitors.
Published in: People Magazine, Sheen Magazine, Lens Culture, Greenville News, TALK Greenville, Upstate Parent, WNC Parent, Citizen-Times, Spartanburg Herald, and Hello Story Teller — as both a photographer and a writer. I’ve spent my career learning how editors decide what’s worth a feature and readers decide what’s worth their attention.
Published author. Two children’s books on shelves — Grace’s Underwater Adventure and Alphabet Dreams. I’ve sat on both sides of a national book launch.
National campaigns launched for small businesses and authors. Strategy, storytelling, photography, and content — built so the whole thing moved together instead of fighting itself.
Currently pursuing a Master’s at Full Sail University — because this work keeps evolving, and so do I.
Three ways in. One philosophy underneath.
Start small or go all in. Either way, we build from identity first — then every marketing dollar after that works harder.
The Content Autopsy
A surgical look at what your marketing is actually communicating — and where the gap between who you are and what you’re saying is costing you the client you want.
- 30-day content + messaging audit
- Brand voice + positioning snapshot
- Funnel gap analysis + quick-win recommendations
- One 45-minute debrief call
Brand Foundation Build
Custom brand narrative, voice guide, messaging architecture, funnel strategy, and content pillars — built around the story only your business can tell. Built so every piece of marketing after this points the same direction.
- Discovery + identity intensive
- Custom brand narrative + origin story
- Brand voice guide (the way you actually talk)
- Messaging architecture for web + marketing
- Funnel strategy map + client journey
- Content pillars + 30-day prompt bank
- Two strategy calls + Slack/Voxer access
Strategic Partnership
The senior brand brain your business needs, on a retainer that doesn’t require a full in-house team. I stay the through-line as your marketing, launches, and campaigns scale.
- Monthly strategy + brand oversight
- Campaign + launch planning
- Brand-side review of creative + copy
- Quarterly positioning audits
- Direct access between calls
Things small business owners ask before we start.
Do you run ads or do SEO?
No — and if that’s what you need right now, I’ll tell you. I build the strategy, story, and messaging that makes every ad, every email, and every SEO page land harder. Once that’s dialed in, hiring an ads or SEO person becomes a much better investment.
Is my business too small for this?
If you have paying clients and real revenue, you’re not too small. Most of the businesses I work with are small, founder-led, and serious. What doesn’t work is pre-revenue passion projects — not because they’re invalid, but because brand strategy should come in when there’s something to optimize, not something to invent.
How long until we see results?
Clarity shows up fast — usually within the first two weeks, because we stop chasing mixed messages. Measurable marketing results depend on what you do with the foundation. Most clients see their first “right” inquiry within 30–60 days of finishing the Brand Foundation Build.
I’ve been burned by agencies. Why is this different?
I’m the person you hire and the person you work with. No account manager handoff. No junior copywriter assigned after the intake call. You get a senior brand strategist who’s been on both the agency side and the publicity side, not a template dressed in a nice deck.
Do you work with businesses outside the Southeast?
Yes. I’m based in the Carolinas but most of my client work is remote, and the publications I’ve been featured in span local to national — so I know how to pitch, write, and position brands for audiences well beyond my zip code.
Ready for a brand that sounds like you?
15-minute discovery call. No pitch, no pressure. Tell me where your business is, what’s not landing, and what you want next. If I’m not the right fit, I’ll tell you who is.
Book a Discovery Call