UPSTATE SOUTH CAROLINA
You don’t need to go viral. You need to be found.
Social media management and content creation for Upstate small businesses — from someone who has spent seventeen years making local people look like themselves.
Photo & video · Shot here, not stocked · Booking now
THE HONEST PART
Most Upstate businesses are posting. Almost none are being found.
Posting isn’t strategy
You have a feed full of content and no idea which post ever put someone in your chair, your booth, or your inbox.
Your photos are three years old
And they were taken on a phone, in bad light, on a slow Tuesday. People decide in about two seconds whether you look worth the drive.
You sound like everybody else
Same trending audio, same “we’re OPEN!” graphic, same caption a franchise three states away is running this week.
HOW IT WORKS
Three things, done in this order.
Skip the first one and you’ll spend a year making beautiful content that sounds like nobody.
01 — VOICE
Find how you actually talk
A narrative, a voice guide, and content pillars pulled out of your own words. This is the part everyone skips.
02 — MAKE
Shoot it here
Content days in your space, with your people. Photo and video, cut for every platform you actually use.
03 — PLACE
Put it where people look
Posted, captioned, and tagged for local search — so the people already looking for what you do can find you.
WHO’S WRITING THIS
Seventeen years of making Upstate people look like themselves.
Photography and publicity, side by side, long enough to notice the pattern: people don’t connect to performance, they connect to identity. I write copy as a contributor for a regional family media brand, and I’ve spent the better part of two decades photographing this place — its businesses, its schools, its Saturday mornings.
17
Years in photography
7
Years in publicity, including a boutique NYC firm
2
Published children’s books
5+
Publications carrying my byline
ROOMS I’VE WORKED IN
Restaurants & food · Spas & wellness · Professional services · Schools & districts · Music studios · Independent recording artists · Authors & book launches · Community events
Working with a marketing team or an agency? Here’s the full list of what I do and what I work in.
THE GOOD LIGHT
I write about the Upstate places I love.
Small businesses I keep going back to, the people who run them, and photographs of both. Nobody pays to be in it and nobody ever will — I write about a place because I love it, which is the only reason the writing is worth anything.
The first piece is on its way.
WHERE I WORK
The Upstate, and a good way past it.
Greenville, Anderson, Clemson and everywhere between them — plus Western North Carolina and North Georgia when the drive is worth it. Close enough to drive to you, which is the whole point — content that looks like your actual room, shot by someone who knows the light in it.
I come to you
Every shoot happens in your space, on your schedule. No studio rental, no hauling your product across the county.
I know the calendar
Game weekends, festival season, back-to-school, the long quiet summer. Your content gets banked before the rush, not during it.
I know the rooms
Restaurants, salons, spas, studios, offices, churches, downtown retail. Different businesses, same principle: show the real thing well.
The Good Light
Get these in your inbox.
When I find a place worth telling you about, I write it up here and then send it out. There is no schedule. I would rather send you one good letter in three weeks than a thin one every Sunday.
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